Retail pricing software
- Shelf price
- 13.31
- Landed cost per unit
- 6.66
- Gross margin, percent of price
- 50.0
Every figure on this page is worked out from the inputs you enter, by the method stated below it. Footfally publishes no wholesale price, no industry labor ratio and no benchmark rent: the defaults are a worked example to replace with your own numbers, and the footfall is always yours.
Retail pricing software is rarely a pricing problem. The store knows what it paid and knows roughly what the shelf price should be; what is missing is the arithmetic between the two done the same way for every line, so the margin on the shelf is the margin the owner thinks it is. This page is about that arithmetic: what belongs in the landed cost, what markup and margin actually mean and why they are not the same number, what card fees and shrink take out of every sale, and how to check a price list line by line without a spreadsheet nobody trusts.
Open the Retail price calculator Free to use. No account, no card, no trial clock.
Land the cost before you mark it up
The supplier's unit cost is not the cost. Add the inbound freight spread over the units in the case, and any duty or handling you paid to get it to the back door. Marking up the invoice price instead of the landed cost is the most common way a store's real margin ends up several points below the one on paper.
Choose markup or margin, and say which
A markup of 100% on landed cost is a gross margin of 50% on the price. The two words describe the same price from opposite ends, and a price list that mixes them will carry lines priced at half the intended profit. Pick the one your buyer thinks in and use it on every line.
Take card fees and shrink off the sale, not off the cost
Card processing and shrink are a percentage of what the customer pays, not of what you paid. Working them off the sale price shows what is actually left per unit after the sale clears, and it is that number, times the units sold a week, that says whether the line deserves its facings.
Retail pricing software: common questions
Is keystone pricing still the right default?
It is a starting point, not a rule. Keystone, a markup of 100% on cost, works where the category's shoppers accept it and fails where a chain or an online seller prices the same line lower. The calculator makes it one input so you can see what a markup of 70% or 130% does to the gross profit a week on the line.
Does Footfally tell us what to charge?
No. It works the price from your own landed cost and the markup you choose, and shows the margin, the gross profit and what is left after fees and shrink. Whether the shelf will bear that price is your knowledge of your customers, and it is not something software should assert for you.
What about lines with a minimum advertised price?
Some suppliers set a price below which a retailer may not advertise the line. That is a contract term between you and the supplier, and it sits above any arithmetic. Work the margin you would earn at that floor, and if it is not enough the answer is a different line, not a different calculation.
Footfally Pro
Keeping what you make
The answers are free forever. Pro turns them into the store's own record: your store name on the rota and the price list, no watermark, every week's rota, every priced line and every month's figures saved against the store, and clean exports for the accountant.
- Rotas emailed to the team
- Connect your own Stripe account
- Connect your QuickBooks Online or Xero
$49per month, whole team
Start Footfally Pro PricingRenews monthly at the price above until you cancel. We email you before any price change.
Will it do what you need for Retail pricing software?
Tell us what your store needs and we will tell you straight whether Footfally Pro does it today, whether it is coming, or whether you are better off with a full workforce or ERP suite. A person reads these and replies.