Staff it, price it, keep it
A weekly rota sized to the shoppers who will actually come through the door, a shelf price worked from cost, freight and markup, and the monthly expenses set against takings.
Free for 14 days. No card needed.
$49 a month for the whole store
The rota
Hours open times the people the floor needs, plus the back of house hours that happen whether anyone walks in or not, checked against the transactions the footfall will generate. Change the conversion rate and the labor percentage moves while you are still writing the rota, which is when the number matters.
The shelf price
Cost from the supplier plus the freight to get it to your back door, the markup you choose, and what card processing and shrink take out of every sale. Keystone is one setting, not a rule, and the gross profit a week on the line is printed beside the price.
The monthly figures
Rent, utilities, wages with burden, insurance, software and marketing added up, then the break even sales at your gross margin after card fees. It is the sum every landlord conversation and every hiring decision comes back to, and it is on one page.
Tools
Every answer comes from your own store's numbers, on the page, with no account.
Free to use. No account, no card, no sign-up.
In figures
19.95 to 215USD
Range of the published figures
18 sources with a published figure, read 19 October 2026.
If you need a time clock on the shop floor, labor law compliance rules by state, payroll, hiring and a stock ledger with supplier ordering, buy a full workforce management or retail ERP suite and pay for it. Footfally is for the store whose problem is narrower: the rota, the shelf price and the monthly figures, done the same way every week, without a per employee fee.
Footfally: One price for the whole store, $49 a month, however many associates and hours
A full workforce or ERP suite: Priced per user or per location and by tier, so the bill grows with the rota
Footfally: Every rota, price and expense worksheet free on the page, no account, no trial clock
A full workforce or ERP suite: A demo call and a sales process before you see the product working on your own numbers
Footfally: Yours. Footfally publishes no industry ratio, and the arithmetic runs on the counts you enter
A full workforce or ERP suite: Forecasts from the till feed, which is a real advantage if you have the integration and a cost if you do not
Footfally: Bulk export of rotas, price lists and monthly sheets, any time, and 90 days of export after you cancel
A full workforce or ERP suite: Varies by vendor, and the export is often a report rather than your data
Suite pricing, for the record: Homebase lists Basic at $0 per location per month for one location with up to 10 employees and Essentials at $30 per location per month billed monthly (joinhomebase.com/pricing, retrieved 2026-09-05). When I Work lists Essentials at $2.50 per user per month (wheniwork.com/pricing, retrieved 2026-09-05). Deputy lists Lite at $5 per user per month with a minimum monthly spend of $30 (deputy.com/pricing, retrieved 2026-09-05). Zoho Inventory lists Standard at $29 per organization per month billed annually (zoho.com/us/inventory/pricing, retrieved 2026-09-05). Footfally Pro is $49 per month for your whole store.
Footfally Pro
$49
per month, whole team
The answers are free forever. Pro turns them into the store's own record: your store name on the rota and the price list, no watermark, every week's rota, every priced line and every month's figures saved against the store, and clean exports for the accountant.
Free for 14 days. No card needed.
$49 a month for the whole store Billed monthly. Cancel any time from your account page. Price and renewal terms are shown before checkout.